Mobile traffic has exploded in recent time. But mobile conversion is still lagging behind the desktop shops. Today 50-70% of all customer traffic to a web shop goes via a mobile phone, but only 38% of sales.
However, this behavior is changing rapidly because a large proportion of new / younger consumers dedicated to their mobile phones. This large and trend-setting “mobile only-group” have a very short and shrinking “Attention span” ** and require simplicity, speed and good shopping experience to be loyal.
This means that there is a huge room for improvement for mobile shops. So we decided to “touchify” mobile shopping, lowering the barrier between inspiration and purchase. We have done this by utilizing the intuitive, visual and tactile advantages of mobile devices to create a truly mobile shopping experience. With our combined experience from Mobile Development, Web Dev, IT and Retail, we have developed Touchize Commerce – The first PWA add-on module taking mobile shopping to the next level.
Great advantages with Touchize Commerce
Consumer: Simpler, faster & more enjoyable shopping.
Merchant: More products in basket, higher checkout sum & improved conversion rate.